Tagged With: writing
My new retainer model of business- why it is a good idea for you.
Each year, as a business, you should look at your processes find what works, what doesn’t. You find the gaps and strategies to fill them. You make goals and targets and put in place strategies to achieve them. One of my strategies to add value and build relationships with my clients, and to have a … Continue reading
The Writer’s Journal
At the start of the year I began some self-examination of who I am and what I do. Not so much a New Years’ Revolution, but an assessment of 2016, what this year could be, and a look at some of the feelings I have around being a writer. One of the things I have … Continue reading
Why Subscription is the best business model for you
How many services have you subscribed to? A gym, Netflix, an online course, magazine or newspaper? The list goes on. How much d id you use that subscription when you first got it compared to now, after a few months, or years of having that subscription? How long have you ‘subscribed’ to your current internet … Continue reading
When you want it bad enough, you will find a way.
Isn’t it funny how, if we want something strongly enough, we will make it happen? November is always a fun month for me. No matter what is going on around me in life, this is the month where I participate in the National Novel Writing Month, the crazy event where participants write 50 000 words … Continue reading
Language Warning
I love words. They have such power, can impart such meaning upon people. They can illicit hallucinations in your mind, imagining what it is you just read. Words can convince you to buy, to sell, to do things you would not normally do. They can make you happy, and angry, and often it is the … Continue reading
Turning up and doing the work
Being a writer, a creative, can sometimes be a joyous thing. Inspiration strikes, and words flow from the mind to the page in a dance of poetic wonder. But the other 99% of the time it doesn’t. Just like other professions out there, I have to turn up to work, even if I am not … Continue reading
Taking Criticism
Starting out in business, in a new venture, in a new direction, you’re going to make mistakes. It is inevitable. I talked about mistakes in my last article, and how if you take the lesson from them, and if you can recover from them, and not hold onto them, then mistakes can be very educational … Continue reading
Pathos – an appeal to your emotions
While all three of these elements are important, and it can be tricky to say which is more important than the other, I feel Pathos is the stronger of the three. It is the connection to a person’s emotions, what we feel. People are more and more buying an experience, rather than a product. They … Continue reading
Ethos- Character, an appeal to your sense of worth
Ethos is a Greek word meaning ‘Character’. And not just the character you see in a film, it is more encompassing than that. It is the character of a person, their beliefs, WHO THEY ARE. You are attracted to people who have a similar ethos as yourself. In the art of persuasion, and in the … Continue reading
Ethos, Pathos and Logos – The core of a good story
There have been terms thrown around the internet since 2013 – ‘Content is King’,‘stories sell’, ‘selling without selling’. These are all true things being said, however, just saying these things, or doing them, is only one step of the puzzle. You can create reams of content for your website or blog, but if it doesn’t … Continue reading
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