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Tagged With: blogging

Building a blog

Last night I was lucky enough to present to the Manningham Business Network on the topic of BUILDING a blog. It is a topic I quite enjoy talking about since it is not writing. I have encountered people who are scared of the W word. They think- I have to write something? Ugh. And indeed … Continue reading »

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Blogging exercise- Cookies are Awesome

One of my roles is as a teacher to Business and Marketing Students at the Swinburne Institute of Technology. Today we were talking about blogs for their websites. The subject I am teaching them includes building a simple 3 page + Blog website in WordPress, and today was about website security and blogging. I have … Continue reading »

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Turning up and doing the work

Being a writer, a creative, can sometimes be a joyous thing. Inspiration strikes, and words flow from the mind to the page in a dance of poetic wonder. But the other 99% of the time it doesn’t. Just like other professions out there, I have to turn up to work, even if I am not … Continue reading »

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When is a blog not a blog?

Everyone who knows anything about marketing says that a content marketing plan is key to your success. You need to have a blog. Great. What is that? After reading many definitions online, the general consensus is a blog is a web page, written in a casual and conversational style, often a news piece or information … Continue reading »

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Breaking that blog plan down into bite-sized pieces.

The last article introduced you to the idea of looking beyond the horizon at your blogging plan. As a part of your larger marketing plan, a blog is a powerful tool. If you’re introducing a new widget in the New Year, warming people to the thought of why widgets are important, and why it is … Continue reading »

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Podcasts and Postcards

    Guest Post by Vandal Hype Photography Postcards are like little pockets of joy in a busy world. They arrive, unexpected, they showcase a place that evokes a sensation, a mood, out of the reader. Basically they’re a simple joy in life.  I love getting them.  I also love sending them. I made sure … Continue reading »

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Playing the Long Content Game

  Content is king! You have heard the catch cry. Customers want articles from you, they want stories, and gifts from you, before they will work with or buy from you. It is an understandable idea, as a customer, how do you operate? Who do you like to work with and buy from? How many … Continue reading »

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Too much of a good thing

I have one of those problems which is good to have. The month of May delivered to me a LOT of work and clients, so much that my schedule became very full very quickly, to the point I am worried of letting clients down, of promising and under-delivering. I don’t say over-promise, because I don’t … Continue reading »

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Guest Blogging – part 1

I have had a couple of opportunities to be a guest blogger before. Once with my novel as an author profile and give away – and again, an author interview on Scareltt Rugers’s Book Blog – What they did for me was get me to an audience I would not normally have reached. I write … Continue reading »

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