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Facebook- The End is Nigh?
An article was published on January the 20th here on the Ad Contrarian. Its follow up article was posted a few days later here As the title of the article says, it aimed to talk about the collapse of social media. Supposedly once this gold mine and new frontier of advertising, much like … Continue reading
Viral Social Media with no hands
It is the dream of many a marketing person out there, for something to go viral. To create marketing for a client which will storm through social media, get everyone’s attention and be remembered for the ages. Think of Rhonda and Ketut from the AAMI Safe Driver Rewards campaign. From humble beginnings as Rhonda driving … Continue reading
The Business of Writing – How to speak with a Copywriter
I had a client recently tell me that he wanted to test me with just one page of web copy, because the last copy writer he had, he wasn’t happy with. He was told, by the copy writer that- I am an expert in marketing, I know what you need, and I will go do … Continue reading
Guest Blog- Talitha Kalago on being a Professional Writer
Born in 1985, Talitha Kalago lives on the beautiful Sunshine Coast in Queensland, Australia. She loves reading, video games, documentaries, horror movies and vegetable patches. She lives with an alarming collection of previously abandoned or unwanted animals that include dogs, cats, birds and snakes. She loves aquascaping and dedicates too much time to her numerous … Continue reading
Tools of the Trade- Hootsuite
Hootsuite is an online piece of software which allows you to post content to a number of different social media platforms from the one spot. It is free to use, however this free use is limited to only 5 channels of posting. If you want to get serious with social media, then a small monthly … Continue reading
The essential guide to (successful) guest blogging
Guest blogging is dead, they cry. Guest blogging is bad for SEO, they shout. Having guest blogs will ruin your website, they rant. I’m here to debunk all the current rumours about guest blogging and give you the inside track on how guest blogging can boost your business. What is guest blogging? Guest blogging is … Continue reading
Blogging and Articles – The backbone of your social media network
I cannot pick the exact moment when I switched my point of view, but more and more I do believe that a regularly updated blog, on your website, is the backbone of your social media strategy. It is your chance to say what you want, using as many words as you want, any image you … Continue reading
Google+ What is it and what can it do?
When people speak of Social Media, it is usually the big 3 – Facebook, LinkedIn and Twitter. However, this fourth player in the field is growing in popularity and in strength. So much so that is is now taking players away from Facebook. Google+ is a social media channel you need to listen to and … Continue reading
New Business – Getting Social
I will expand on Social Media in later posts, but when it comes to setting yourself up in business, you really do need to consider social media for your marketing, and which channels you will use. Social Media should not be the only place you have an online presence, but, since it is mostly free … Continue reading
Translating IDEAS into words.
What is Copy Writing? Copy Writing is the craft of writing with a purpose, of creating content which connects with people to begin a reaction. is using words to promote a person, a business, a marketing idea. is used to connect with your target audience, to help you build a relationship with them, … Continue reading
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