Author Archives: Matthew
Building a blog
Last night I was lucky enough to present to the Manningham Business Network on the topic of BUILDING a blog. It is a topic I quite enjoy talking about since it is not writing. I have encountered people who are scared of the W word. They think- I have to write something? Ugh. And indeed … Continue reading
My new retainer model of business- why it is a good idea for you.
Each year, as a business, you should look at your processes find what works, what doesn’t. You find the gaps and strategies to fill them. You make goals and targets and put in place strategies to achieve them. One of my strategies to add value and build relationships with my clients, and to have a … Continue reading
Is conformity holding your business back?
In business we want to have a point of difference, stand out from the crowd, that special something which will have people buying from us rather than our competition. And we may have that special product, the super piece of service which makes us stand out, but in the bigger scheme of things, are we … Continue reading
Belonging to a tribe is good for you and your business
This idea of a sense of belonging became rather clear and focussed for me this month. I have had a number of conversations about TRIBE, and how as a marketer, as a small business you need to build your TRIBE! And that you need to bring together a community of people who will talk about … Continue reading
5 tips to help break through creative blocks
In the past couple of weeks, I have been presented with people who don’t know what to write, don’t know how to get ideas, or haven’t written anything in some time because they just haven’t been inspired. Whilst I understand this feeling and have also waited for the spark of creativity, I also believe that … Continue reading
Social Media made Simple part 3 – LinkedIn
In part 1 I wrote about scheduling your posts and finding time to create posts. In the second article I showed you how overwhelming it can be with all the social media channels and how starting with just two –Facebook and Instagram is a good idea. Now you’ve got your head around these two channels … Continue reading
Social Media made Simple part 2- What channels are the right ones for me?
There is a lot of Social Media out there and a lot of noise about Social Media too. The number of guides to using all of the Social Media for your marketing, to make money, to meet your soul mate, it is incredible. And yes, I realise the irony of saying that and writing this, … Continue reading
Blogging exercise- Cookies are Awesome
One of my roles is as a teacher to Business and Marketing Students at the Swinburne Institute of Technology. Today we were talking about blogs for their websites. The subject I am teaching them includes building a simple 3 page + Blog website in WordPress, and today was about website security and blogging. I have … Continue reading
Social Media Made Simple Part 1- Time and Schedules
Every business and their dog is on Social media, or so it seems. According to the Australian Sensis data , 48% of Small businesses use Social Media, an increase of 17% from the last check, and 79% of large businesses use Social Media. It seems if you’re in business, you should be on Social Media. I … Continue reading
The Writer’s Journal
At the start of the year I began some self-examination of who I am and what I do. Not so much a New Years’ Revolution, but an assessment of 2016, what this year could be, and a look at some of the feelings I have around being a writer. One of the things I have … Continue reading